About Us

The Magic Mission

Our mission is to help real women, like you, dress with elegance at affordable prices.

It is all about you and your dress. We constantly look for new designers and styles to offer fresh and feminine collections to you.

You and We

You are beautiful. We want to flatter your beauty and your body. We give all of our attention to the quality, fit, fabric, design, and overall styling of items offered at our store.

You are beautiful

You are unique. We offer you collections that match your uniqueness. When you wear wardrobe from us, you’ll never blend in with the crowd.

You want to look your best at every event. We will help you obtain the perfect style and the most elegant look to make your dream a reality.

You want to look your best at every event
You desire sophistication, elegance, and femininity with a modern aesthetic

You desire sophistication, elegance, and femininity with a modern aesthetic. You want to be noticed and admired, but not stand out.
We are ready to make you look and feel like a princess or a queen! We think that there is nothing more important for a woman than how she feels about herself.

The Magic Story


The Magic of Chic was born out of a dream. We had a vision to provide women of all ages, shapes, and sizes with exceptional and affordable formal attire.

Our ambition is to fulfill each and every one of your fashion desires. No matter your dress size, the type of affair, or the size of your budget, we are confident that you will find the perfect garment in our store. From prom to homecoming to a wedding day, to happily ever after, we’re here to help you style your beautiful life.

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Best price

We believe that life’s special moments should be celebrated in style. And they don’t need to cost a fortune. We provide you with everything you want from a formal dress company — customizable products, outstanding customer service, and competitive prices.

Our collections include glamorous eveningwear and bold cocktail creations, all of which are fashioned with exquisite detail. Our designers are continually redefining the classic style of formal dresses, by creating signature pieces with modern twists in novel silhouettes.

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Quick Facts About Us

  • We are located in Orlando, Florida, USA
  • Currently, we only have an online store but we are accepting orders both online and over the phone
  • Our showroom and measuring for dresses are appointments only
  • We have a team of in-house and outsourced stylists, designers and customer service representatives
  • Our dresses are made in facilities located in the USA, Europe and Asia
  • We offer clothing for a wide range of special occasions
  • We sell our own clothing line under “The Magic of Chic” brand name
  • We also offer lines made by independent designers from around the World

Commitment to Quality

Buying an evening dress should be a magical experience. We pride ourselves on offering dresses made from the highest quality materials. Exquisite beading and embroidery are implemented by hand, and the fabrics are sewn by highly skilled workers; every dress is subject to a rigorous quality control inspection by a master seamstress to ensure that it meets our standards.

Quality guaranteed

Why Buy from Us?

Secure shopping with confidence. Our web store is protected with McAfee Secure, and your purchases are covered by 3-in-1 Norton Shopping Guarantee.

Secure shopping with confidence
100% Satisfaction Guaranteed

Risk-Free, 100% Satisfaction Guaranteed 60 days Return Period. If you’re not happy with your purchase, you can return an item within 60 days. Our Return Policy.

Dedicated Customer Service. You can call to our Customer Satisfaction Specialists 24/7/365.

Stylist Services. You can get assistance with the dress style selection or with putting your look together from our fashion stylists and beauty consultants.

Stylist Services

Try before Buy. We have a Virtual Fitting Room to try on our dresses. You can use Size Advisor to determine what size will fit you best based on your body measurements and see how dresses fit you in Virtual Mirror.

Dresses Made to Fit. Most of our dresses, including standard sizes, are made for you. Small alterations are complimentary with your purchase and custom Made-to-order dresses are available for a small fee.

Dresses Made to Fit

We are a U.S. company located in Orlando, Florida. Our company has BBB accreditation and verified by Dun & Bradstreet Credibility Corp.

BBB accreditation

High Quality & Affordable Prices

Affordable Prices

Special Occasion Dresses - Original. Affordable. High quality.

How we manage to sell high-quality dresses at low prices:

  • No expensive advertising in fancy fashion magazines
  • No upscale store maintenance
  • No high overheads and no middlemen
  • No big warehouses with expensive stock

We’ve stripped out additional costs we so can sell our products at a reasonable price. However, we don't cut back on is the quality of fabrics, materials and production. The result? High-quality dresses offered at a substantially reduced price.

Original Note

Beware of Cheap Copies

Thousands of websites advertise “cheap designers dresses” but very often, this translates to poor quality. In most cases, the images on these “fashion” websites are taken from the original brands, but customers receive "knock off" versions. There are thousands of women around the world who have been ripped off and devastated because of purchasing counterfeit dresses.

We encourage you to check sites carefully before you place an online order with an unknown store. If it has no live customer support and no contact information available, that is a signal to be careful.